|
|
Featured Cloth Diaper WAHM: Melissa of Brick Street Mall
Q: Brick Street Mall isn't your typical WAHM business. Can you explain how Brick Street Mall works?
A: Brick Street Mall is an advertising medium for WAHMs (work at home moms). We offer several advertising packages, starting at just $4 per month. A store owner can build their own custom advertising package based on their budget. We then advertise the site as a whole at many areas on the web, including WAHM forums, shopping sites, toplists, directories, and more. When a customer visits the Brick Street Mall site, they can click on "shop" and visit the directory, where stores are listed by category. Some stores opt for a more extensive advertising package, which allows them space to display photos of merchandise and additional detail at the Brick Street Mall site.
Q: What type of stores and what type of products can be found among BSM??
A: At this time of this interview, we have stores that carry cloth diapering needs, bath & body products, candles and tarts, home decor, boutique clothing, scrapbooking supplies, toys, party supplies, and much more. We welcome WAHMs who offer diverse products and offer quality craftsmanship.
Q: What benefits are available to shoppers?
A: Customers can join our FREE newsletter group and enjoy discounts at many Brick Street Mall merchants. The newsletter group is provided a discount code, and when they visit the "discounts" page at our site they can see what discounts are available at participating stores. We also announce sales and special events to the newsletter group, as well as "newsletter subscriber only" events. Some of our merchants hold promotions exclusively for the Brick Street Mall newsletter subscribers, such as custom slots for diapers, special sales, etc. All newsletter subscribers are entered into monthly prize drawings for prizes offered by our merchants. These are also displayed on the "prizes" page at Brick Street Mall.
Q: What benefits are available to WAHMs?
A: This is a convenient way for the busy WAHM to handle their advertising needs. For a low monthly cost, their site can gain visibility at Brick Street Mall through our collective advertising. In our opening month, our site has had over 1500 unique visitors to the homepage alone. In addition to their basic directory listing, WAHMs can have Brick Street Mall handle the promotion of their sales events, or announce a new product or special through our "Sidewalk Sale" and "Deal of the Day" features. This allows the WAHM more time by allowing Brick Street Mall to handle the advertising of her site as well as the promotion of sales events.
Q: What Is The Most Rewarding Thing About being a part of this group?
A: The most rewarding aspect for us has been the interaction with other WAHMs and the networking that this allows. We have been able to share the advertising experience with the WAHMs that we work with, offering advice and information that many of them do not have the time to research on their own. Our goal is to offer our assistance in providing effective advertising regardless of the WAHM's budget.
Q: What new an exciting things can we expect in the future?
A: Brick Street Mall began with less than 10 stores on September 1. We have more than tripled our directory within the first 3 weeks of opening. We have several new stores to add in the upcoming week, and we are welcoming more WAHM stores to join our group. In addition to the advertising reports that we provide to the merchant group, we will also be providing individual advertising reports and Google ad campaigns for our merchants. WAHMs who advertise their banners at Brick Street Mall will soon receive click through advertising reports as well.
A WAHM interested in joining the Brick Street Mall directory can access this information at the "Advertise" section of the site.
Shoppers can join our newsletter group for FREE at the homepage.
|
|
|