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Opportunities to Send Press Releases
So when should you send a press release? At every opportunity! There are many reasons to send a press release and drum up more publicity for your business; but if you are having trouble finding the appropriate occasion to send one, you might find the list below helpful!
Send Press Releases to draw attention to the following achievements:
1. The Grand Opening of company or store.
2. Your business anniversary, such as your first year in business.
3. Reaching a record for the amount of good feedback received about your company or products.
4. The development of a wholesale or drop shipping division within your company.
5. The introduction of a new product line.
6. The introduction of a Wish List or Gift Registry.
7. The introduction of a layaway plan or new method of accepting payments.
8. A partnership between you and another business entity.
9. A special event that your company is celebrating or participating in, such as Earth Day activities.
10. To tie your business in with recent news or studies that have recently gone public.
11. To announce ownership or personnel changes.
12. To announce a contest you are sponsoring.
13. To announce an award or commendation you receive.
14. To announce your appearance at national events or tradeshows.
15. Charitable work you are doing or have done, such as participation in charity auctions.
16. Holiday promotions.
17. Participation in local events.
18. When helping to raise money for disaster relief.
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